Product descriptions, category pages, catalogues and structured exports, checkout and UI strings, customer emails and help centre content, delivered around your launch and update timetable.
When a storefront is going live, or a new collection has to appear in more than one language at the same time, the linguistic work has to follow the same timetable as the rest of the release: the product lock, the checkout test, the campaign date. Talkbridge works with online stores, marketplace sellers and direct-to-consumer brands who need accurate, market-ready wording without a long induction into how a catalogue is run.
This page is about that operational work: the product text, the storefront strings and the deadlines. For the wider website and application service line, including CMS-friendly delivery and SEO wording, see our website localisation service.
A typical brief arrives as a catalogue export, a set of product and category pages, a string file for navigation and checkout, or a folder of emails and help articles, often with a date that will not move. Sometimes the English master is still being edited while a market launch is already in the diary. We can start from a near-final draft and take a controlled update when the text is locked, so the rest of the team is not left waiting for a single large delivery.
We translate and localise the materials that sit around a store:
Product names, attributes, size guides and filter labels have to stay consistent from the collection page through the product page and into later catalogue updates. We keep terminology in a translation memory and a project glossary so approved wording, including brand names and preferred terms, is reused unless you ask us to revise it. When a passage does change, we can show you what was edited so the reviewing merchandiser or copywriter is not left guessing.
Large catalogues can ship in waves: navigation and checkout first, then priority collections, then long-tail SKUs. That sequencing lets a market go live without waiting for every product string. Typical throughput is around 2,000 words per translator per working day. When a launch date is fixed, we can assign more linguists in parallel and still keep a second-linguist revision under ISO 17100 in the critical path.
Checkout and UI copy has to stay unambiguous after translation, because a shopper will act on that wording. Formality, tone and microcopy should be decided early and then applied everywhere: buttons, empty states, error messages and transactional emails. We capture those rules in the project brief and glossary before bulk translation starts, and we account for text expansion and character limits so translated strings still fit real layouts.
We work from exports and structured files used with WordPress, Shopify, headless CMS platforms and custom stacks. Tell us your toolchain in the brief so we can return import-ready files or structured copy for your developers. The same approach covers help centre content and the customer emails that sit around an order: confirmations, shipping updates and newsletters.
Product descriptions and campaign copy often need more than a literal transfer of the source text. Where the aim is to keep brand voice and still read as local, our marketing translation service covers transcreation for advertising, taglines, social content, product descriptions and email marketing, alongside standard translation for specifications and feature lists.
For discoverability, we adapt titles, descriptions and key on-page phrasing so they read naturally in the target language, aligned to the topics you prioritise. Technical elements such as hreflang and hosting remain with your developers; we focus on the linguistic and cultural layer. For a language-specific outline, see Website Localisation English to German and Website Localisation English to Spanish.
Assignments go to linguists from a network of over 5,000 professionals, with at least five years of professional experience, matched to digital or marketing subject matter where the brief calls for it. Delivery follows ISO 17100 translation and revision, not a single unchecked pass.
To price a project we need the source files or a word count, the language list, the deadline and the document class. Talkbridge LTD was founded in 2010 and is registered in Tortola, British Virgin Islands (company no. 1664226). We do not charge VAT. Tell us the language list, the volume and the deadline as early as you can; that is usually enough to plan capacity. You can also email [email protected].
Product descriptions and category pages, product catalogues and structured exports (including CSV, Excel, JSON, XLIFF and PO), checkout, navigation and UI strings, transactional emails, customer newsletters and service updates, help centre content, and meta titles, descriptions and on-page SEO phrasing.
We use translation memory and a project glossary so approved wording, including product names and preferred terms, is reused unless you ask us to revise it.
About 2,000 words per translator per working day. We can move faster with more linguists when the date is fixed, still with revision under ISO 17100. Large catalogues can also be delivered in waves, starting with navigation, checkout and priority collections.
Structured exports such as CSV, Excel, JSON, XLIFF and PO, and the export formats used with WordPress, Shopify, headless CMS platforms and custom stacks. Tell us your toolchain in the brief so we can return import-ready files.
It sits under our website localisation service line. This page is for operational work with online stores, marketplace sellers and D2C brands. The website localisation service page covers the wider process, including CMS-friendly delivery and SEO wording, and marketing translation covers transcreation for campaign and product copy.
ISO 17100 processes, a network of over 5,000 translators, a minimum of five years' professional experience, founded in 2010, Tortola, BVI, no VAT. Contact: [email protected].
Request a quotation for your next storefront or catalogue project. Email [email protected].